PRIVACY POLICY

Last Updated: January 2026

1. Introduction

Elite Wrapz ("we," "us," "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

By using our services or providing us with your personal information, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Identity Data: Name, title, date of birth
• Contact Data: Email address, telephone number, postal address
• Financial Data: Payment details, bank account information (for payment plans)
• Transaction Data: Details of services purchased, quotes, invoices
• Technical Data: IP address, browser type, device information (if using our website)
• Usage Data: How you use our website and services
• Marketing Data: Your preferences for receiving marketing communications
• Property Data: Address, property type, room dimensions, photographs

2.2 How We Collect Information

We collect personal information through:

• Direct interactions (emails, phone calls, meetings, quote requests)
• Website forms and enquiry systems
• Site visits and consultations
• Payment processing systems
• Social media interactions
• Third-party sources (e.g., credit reference agencies for payment plans)

2.3 Special Category Data

We do not generally collect special category data (such as health information, racial or ethnic origin, political opinions, religious beliefs). If such information is voluntarily provided (e.g., accessibility requirements), we will only use it with your explicit consent and for the specific purpose provided.

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Delivery

• Processing enquiries and providing quotes
• Scheduling and performing vinyl wrapping services
• Communicating about your project
• Managing payments and invoicing
• Arranging site visits and consultations

3.2 Business Operations

• Managing customer relationships
• Processing payment plans and finance applications
• Maintaining accounts and records
• Handling complaints and warranty claims
• Quality assurance and training

3.3 Marketing and Communications

• Sending promotional materials (with your consent)
• Sharing case studies and testimonials (with your permission)
• Social media engagement
• Customer satisfaction surveys

3.4 Legal and Compliance

• Complying with legal obligations
• Protecting our legal rights
• Preventing fraud
• Enforcing terms and conditions

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract Performance: Processing necessary to fulfill our services contract with you
• Consent: Where you have given clear consent for specific processing activities
• Legitimate Interests: For business operations, fraud prevention, and marketing (where not overridden by your rights)
• Legal Obligation: To comply with legal and regulatory requirements

5. Sharing Your Information

5.1 Third Parties

We may share your personal information with:

• Service Providers: Payment processors, accounting software, CRM systems
• Finance Partners: PayItMonthly and other finance providers (for payment plans)
• Material Suppliers: For warranty claims and technical support
• Professional Advisors: Lawyers, accountants, insurers
• Subcontractors: For specialised work (with your knowledge)
• Regulatory Authorities: When legally required

5.2 Data Protection

• We only share information necessary for the specific purpose
• Third parties are required to keep your data secure
• We use data processing agreements with all third-party processors
• We do not sell your personal data to third parties

5.3 Marketing Partners

We do not share your information with third parties for their marketing purposes without your explicit consent.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Secure storage systems with encryption
• Access controls and password protection
• Regular security assessments
• Staff training on data protection
• Secure communication channels
• Regular data backups
• Secure disposal of physical records

However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

• Customer Records: 7 years after last transaction (for tax and legal purposes)
• Quote Records: 2 years from quote date (if not accepted)
• Marketing Data: Until you withdraw consent or 3 years of inactivity
• Warranty Records: Duration of warranty plus 1 year
• Photographs: Until you request removal or we cease using them

After retention periods expire, we securely delete or anonymize your data.

8. Your Rights

Under GDPR and UK Data Protection Act, you have the following rights:

8.1 Right of Access

• Request copies of your personal data
• Understand how we process your data
• First copy provided free of charge

8.2 Right to Rectification

• Correct inaccurate personal data
• Complete incomplete data

8.3 Right to Erasure (Right to be Forgotten)

• Request deletion of your personal data
• Subject to legal obligations and legitimate interests

8.4 Right to Restrict Processing

• Limit how we use your data
• Request we stop processing while verifying accuracy

8.5 Right to Data Portability

• Receive your data in machine-readable format
• Transfer data to another service provider

8.6 Right to Object

• Object to processing based on legitimate interests
• Object to direct marketing at any time

8.7 Rights Related to Automated Decision-Making

• We do not use automated decision-making or profiling

8.8 Exercising Your Rights

To exercise any of these rights, contact us at:

• Email: contact@elitewrapz.uk
• Phone: 07424 088434

We will respond to requests within one month. Complex requests may take up to three months, and we will inform you of any delays.

9. Marketing Communications

9.1 Consent

• We will only send marketing communications with your consent
• You can opt-in during quote requests or service bookings
• We may contact existing customers about similar services (soft opt-in)

9.2 Opting Out

You can opt out of marketing communications at any time by:

• Clicking "unsubscribe" in emails
• Contacting us directly
• Replying "STOP" to SMS messages

Note: Opting out of marketing does not affect service-related communications.

10. Cookies and Website Tracking

10.1 What Are Cookies

Cookies are small text files placed on your device when you visit our website. They help us provide better services and understand how you use our website.

10.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Performance Cookies: Help us understand website usage
• Functionality Cookies: Remember your preferences
• Marketing Cookies: Track effectiveness of marketing campaigns (with consent)

10.3 Managing Cookies

• You can control cookies through browser settings
• Disabling cookies may affect website functionality
• We provide cookie consent options on our website

11. Photography and Media

11.1 Project Photography

• We may photograph completed projects for marketing purposes
• We will request your permission before using photographs
• You can withdraw consent at any time
• We will remove images from active use if requested (historical materials may remain)

11.2 Social Media

• Images shared on social media are subject to platform privacy policies
• Tagged individuals can request removal
• We monitor and remove content upon request

12. Third-Party Links

• Our website may contain links to third-party websites
• We are not responsible for third-party privacy practices
• Review privacy policies of websites you visit
• This policy applies only to Elite Wrapz

13. Children's Privacy

• Our services are not directed at children under 18
• We do not knowingly collect data from children
• If we learn we've collected children's data, we will delete it
• Parents/guardians can contact us with concerns

14. International Transfers

• We primarily store and process data within the UK
• Some service providers may be located outside the UK
• We ensure adequate protections are in place for international transfers
• We use standard contractual clauses approved by UK authorities

15. Data Breach Notification

• In the event of a data breach affecting your rights, we will notify you
• Notification will be made within 72 hours of discovery
• We will inform you of the nature of the breach and steps being taken
• We will report serious breaches to the Information Commissioner's Office (ICO)

16. Changes to This Policy

• We may update this Privacy Policy from time to time
• Changes will be posted on our website with updated date
• Significant changes will be communicated to active customers
• Continued use of services constitutes acceptance of changes

17. Contact and Complaints

17.1 Contact Us

For questions about this Privacy Policy or your personal data:

Elite Wrapz
Email: contact@elitewrapz.uk
Phone: 07424 088434
Service Area: Birmingham & The Midlands, UK

17.2 Complaints

If you're unhappy with how we handle your personal data, you have the right to complain to:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk

We would appreciate the opportunity to address your concerns before you contact the ICO.

18. Your Consent

By using our services or providing us with your personal information, you consent to:

• The collection and use of information as described in this policy
• Processing of your data for the purposes outlined
• Sharing of data with third parties as described

You can withdraw consent at any time by contacting us, though this may affect our ability to provide services.